As an avid reader of oratio Insights, you probably know by now that mobile messengers rank among the most popular apps on peoples' phones. WhatsApp, Facebook Messenger, Viber and Co. are are already attracting billions of users on at least a monthly basis who might spend an average of up to 60 minutes within one particular messaging app. Messengers on the rise These thriving numbers shouldn't come as a big surprise though. Simply by observing your surroundings it becomes evident that the majority of people you are in touch with own a smartphone and with it also at least one…

AI and NLU (Natural Language Understanding) is evolving quickly and made quite some progress over the last couple of years. Still, it seems that we are not there yet to provide fully automated support via chatbots. Therefore a human intersection is necessary for every successful customer care bot. There are many different ways how humans and bots can work together to increase the performance of every customer service team. These are just four ways how human operators can successfully work together with bots in a clear and more or less seemingless way: 1. Upfront choice This is the most basic…

Is your eCommerce business losing sales? Are you looking for new channels to promote your products online? Do you want to make your shop available on mobile messengers but lack the technical knowledge? No need to worry, we have the answer to all your eCommerce questions: oratio Shop Assistant. What is oratio Shop Assistant? oratio Shop Assistant is a quick and easy way to launch your own eCommerce shop in Facebook Messenger. When we developed this product we had business owners in mind who are looking for innovative eCommerce solutions but don't want to spend their valuable time on the…

Today, Viber launched Public Accounts and for the first time opened their platform for businesses to connect with over 800 million people. Viber is already one of the most popular messengers in Southeast Asia and Central Eastern Europe and is ready to spread the messenger with a unique and rich experience to other parts of the globe. Trusted partner from day one At oratio we are not only super excited to add another high-profile messenger like Viber to our customer service platform, but also that we are a Trusted Partner from day one. As a Trusted Partner it has never…

We updated the numbers from our previous article from Q2 2016. Some numbers haven't changed since some networks are very reserverd with giving out new numbers. Anyway we are trying to get the most accurate numbers from the web. Messenger is the second messenger to hit the mark of 1 billion monthly active users. This is in fact a positive indicator for messengers in general, as we can see that the overall usage of messengers is rising worldwide. Viber announced Pubic Accounts and joined platforms like Messenger, WeChat, Telegram, Kik and others in the Bots space. WhatsApp Info: WhatsApp is…

When it comes to eCommerce and pushing mobile sales, there have been two trends that companies heavily pursued in recent years, mobile-optimized websites and apps. Little did they know that exactly these trends will not be enough to succeed in the long run. Countless online businesses around the globe are relying on mobile optimized websites as their main channel to serve mobile users, but due to the quick emergence of more UX-friendly mobile eCommerce (“mCommerce”) technologies, mobile optimized website are simply not enough nowadays. Mobile websites are just not good enough for real mCommerce At some point, businesses felt it…

Chatbots here, chatbots there, chatbots everywhere. Do you work in marketing, advertising or communication and recently asked yourself what everyone – including that know-it-all intern with the smarty pants glasses – is talking about? I know that feel, bro. Just a couple of weeks ago, I myself - a marketer and advertiser of 10 years - started fresh at oratio, an IT startup dealing in customer service through mobile messengers and the development of smart chatbots for eCommerce. Since then I devoured every piece of information on that topic and recapped my findings so you don't have to. You're welcome. Read this…

I think you agree with me when I say: Constantly staying in contact with your customers is essential for every B2C business. So how come you are still ignoring what is likely to become the number one B2C communication channel: messengers? In this post, I will give you three great reasons that will make it impossible for you to further ignore messengers as a customer communication channel. 1. Position yourself where your customers are As an avid reader of oratio insights, you probably know by now that the big four messaging apps already have surpassed the big four social networking…

Today oratio has expanded, offering businesses the opportunity to communicate with their customers via Kik! Kik is another strong contender in the instant mobile messaging market. The platform allows users to create a free account by email and password. Users can connect with each other by searching a username, scanning a Kik code, or using their phone contacts by entering their phone number. Why use Kik for my business? Reach millions of new and existing customers With over 300 million registered users, be it new or existing customers, the potential reach for your business is huge. An increase in reach…