Ashley Lapiz

Head of Marketing and Communications at oratio | Intrigued by technology, design and the sweet science. In a love-hate relationship with advertising. Hit me up on twitter @aboutadlife

As an avid reader of oratio Insights, you probably know by now that mobile messengers rank among the most popular apps on peoples' phones. WhatsApp, Facebook Messenger, Viber and Co. are are already attracting billions of users on at least a monthly basis who might spend an average of up to 60 minutes within one particular messaging app. Messengers on the rise These thriving numbers shouldn't come as a big surprise though. Simply by observing your surroundings it becomes evident that the majority of people you are in touch with own a smartphone and with it also at least one…

Is your eCommerce business losing sales? Are you looking for new channels to promote your products online? Do you want to make your shop available on mobile messengers but lack the technical knowledge? No need to worry, we have the answer to all your eCommerce questions: oratio Shop Assistant. What is oratio Shop Assistant? oratio Shop Assistant is a quick and easy way to launch your own eCommerce shop in Facebook Messenger. When we developed this product we had business owners in mind who are looking for innovative eCommerce solutions but don't want to spend their valuable time on the…

Today, Viber launched Public Accounts and for the first time opened their platform for businesses to connect with over 800 million people. Viber is already one of the most popular messengers in Southeast Asia and Central Eastern Europe and is ready to spread the messenger with a unique and rich experience to other parts of the globe. Trusted partner from day one At oratio we are not only super excited to add another high-profile messenger like Viber to our customer service platform, but also that we are a Trusted Partner from day one. As a Trusted Partner it has never…

Chatbots here, chatbots there, chatbots everywhere. Do you work in marketing, advertising or communication and recently asked yourself what everyone – including that know-it-all intern with the smarty pants glasses – is talking about? I know that feel, bro. Just a couple of weeks ago, I myself - a marketer and advertiser of 10 years - started fresh at oratio, an IT startup dealing in customer service through mobile messengers and the development of smart chatbots for eCommerce. Since then I devoured every piece of information on that topic and recapped my findings so you don't have to. You're welcome. Read this…

I think you agree with me when I say: Constantly staying in contact with your customers is essential for every B2C business. So how come you are still ignoring what is likely to become the number one B2C communication channel: messengers? In this post, I will give you three great reasons that will make it impossible for you to further ignore messengers as a customer communication channel. 1. Position yourself where your customers are As an avid reader of oratio insights, you probably know by now that the big four messaging apps already have surpassed the big four social networking…