Kristy Burden

Former Head of Marketing and Communication at oratio

Today oratio has expanded, offering businesses the opportunity to communicate with their customers via Kik! Kik is another strong contender in the instant mobile messaging market. The platform allows users to create a free account by email and password. Users can connect with each other by searching a username, scanning a Kik code, or using their phone contacts by entering their phone number. Why use Kik for my business? Reach millions of new and existing customers With over 300 million registered users, be it new or existing customers, the potential reach for your business is huge. An increase in reach…

Are chatbots just a 'hype' that will soon be forgotten? Have we hit the peak in chatbot popularity? Which markets do they have the most potential to flourish? These are the questions on the minds of those interested in the new found momentum of chatbots, but realistically no one can answer them for sure. We cannot predict the future, but the results from a survey we carried out can gauge the predictions of those closest to the subject. Who participated in the survey? The majority of respondents of the survey build bots and make money from them (62%), the other…

Its been just over a week since Apple's announcements at WWDC and we can spot some trends in the direction iMessage might be taking. One that is similar to the move Facebook Messenger made almost a year ago. With the platform opening up to third party applications, could this mean Apple's messaging service will eventually be opening up to chatbot developers? And with this, how will iMessage compare with other messaging platforms? The new iMessage features Emoji's will change, users can add notes in their own handwriting and iMessage will also include animated media and other snazzy effects. But what…

You may have never considered having customers contact you on messaging networks like WhatsApp, Messenger or Telegram. Here are 5 quick reasons of an endless list of why you should take on this opportunity for your business. 1. Be present where your customers are Messaging apps have more active users than social networks with WhatsApp being the most preferred platform, closely followed by Facebook Messenger. With millions of your customers spending a decent amount of their time on their messaging apps daily it can only make sense to hold you conversations right where your customers are. 2. Quickly exchange responses…

If there are over 10,000 new bots being developed with many gaining Facebook's approval everyday. Where are they? Discovery of current chatbots is a common issue facing both developers and users. Chatbots will be preferred to apps but discovery is currently difficult Chatbots are awesome, no doubt about it. If you are yet to be convinced, read this. But unlike apps, unless you read an article or are a genuine follower of a company that has built a bot, you have no real way of discovering the new chatbots available. How could this be solved? Apps have play and…

The announcement of Allo at Google I/O 2016 has stirred a mix of responses. It is undoubtedly a smart messaging app with incredible features but does it have the right mix of features that could be crucial to making it stick? Usual chat app features πŸ“± Message by signing up with your phone number and if you want to you can connect your Google account. Google commissioned artists to work on the Stickers and you will also find all the expected Emojis. Send photos with a difference- Allo allows you to doodle on and annotate your photos before you send…

But, I already have a live chat feature on my eCommerce website. Why would I need to integrate onto messengers? No need for a webpage and conversations will not time out πŸš€ Yes, your website analytics may prove your website is doing well with traffic but what about your browsing time? Even if your browsing stats are successful, do you know if your customer is actually there? If you don't reach out to a customer quickly you will loose the opportunity for conversation. From your customers point of view, being able to chat with you on their messaging platforms means they…

The eCommerce industry is experiencing rapid growth in mobile traffic but sale conversion rates are not growing as fast. Having your business available on Messengers could mean the difference between your customer making a purchase and not. Why? Messengers make it easy for your customer It is likely Facebook Messenger, WhatsApp or Telegram Messenger are already installed on your customers phone, in fact they are probably using these apps multiple times a day to communicate with their close circles. If your business is available on messengers, your customers can contact you in a manner they are most familiar with. Create…

Mobile optimized sites aren't enough Many retailers are still transacting sales through mobile optimized sites. These sites aren’t user friendly- making a purchase will usually require the customer to sign in or enter their payment details manually. With the quick rise of other eCommerce technologies and this lack of ease for the customer, only having a mobile optimized site will leave your online sales struggling. Customers only use a small selection of apps regularly Plenty of eCommerce specific apps have arisen on the market over the past few years. Some businesses felt it was crucial to build a platform…