eCommerce

Is your eCommerce business losing sales? Are you looking for new channels to promote your products online? Do you want to make your shop available on mobile messengers but lack the technical knowledge? No need to worry, we have the answer to all your eCommerce questions: oratio Shop Assistant. What is oratio Shop Assistant? oratio Shop Assistant is a quick and easy way to launch your own eCommerce shop in Facebook Messenger. When we developed this product we had business owners in mind who are looking for innovative eCommerce solutions but don't want to spend their valuable time on the…

When it comes to eCommerce and pushing mobile sales, there have been two trends that companies heavily pursued in recent years, mobile-optimized websites and apps. Little did they know that exactly these trends will not be enough to succeed in the long run. Countless online businesses around the globe are relying on mobile optimized websites as their main channel to serve mobile users, but due to the quick emergence of more UX-friendly mobile eCommerce (“mCommerce”) technologies, mobile optimized website are simply not enough nowadays. Mobile websites are just not good enough for real mCommerce At some point, businesses felt it…

Chatbots here, chatbots there, chatbots everywhere. Do you work in marketing, advertising or communication and recently asked yourself what everyone – including that know-it-all intern with the smarty pants glasses – is talking about? I know that feel, bro. Just a couple of weeks ago, I myself - a marketer and advertiser of 10 years - started fresh at oratio, an IT startup dealing in customer service through mobile messengers and the development of smart chatbots for eCommerce. Since then I devoured every piece of information on that topic and recapped my findings so you don't have to. You're welcome. Read this…

The term conversational commerce was first coined by Chris Messina earlier this year. It means you can communicate with bots, real humans or a hybrid of these two for your daily tasks when you are in your messaging comfort zones such as WhatsApp, Facebook Messenger or Telegram. Below is a quick comparison of the different messaging platforms available to utilize conversational commerce. Telegram Telegram Messenger is usually known for its security policy. You don’t have to be worried about your private conversations if you use it, as chats are encrypted and self-destroying if you want to. They do not…

The eCommerce industry is experiencing rapid growth in mobile traffic but sale conversion rates are not growing as fast. Having your business available on Messengers could mean the difference between your customer making a purchase and not. Why? Messengers make it easy for your customer It is likely Facebook Messenger, WhatsApp or Telegram Messenger are already installed on your customers phone, in fact they are probably using these apps multiple times a day to communicate with their close circles. If your business is available on messengers, your customers can contact you in a manner they are most familiar with. Create…

Mobile optimized sites aren't enough Many retailers are still transacting sales through mobile optimized sites. These sites aren’t user friendly- making a purchase will usually require the customer to sign in or enter their payment details manually. With the quick rise of other eCommerce technologies and this lack of ease for the customer, only having a mobile optimized site will leave your online sales struggling. Customers only use a small selection of apps regularly Plenty of eCommerce specific apps have arisen on the market over the past few years. Some businesses felt it was crucial to build a platform…

Last night, Facebook announced at the F8 conference in Fort Mason, SF that the company will give every business on the planet the opportunity to leverage Facebook Messenger as a channel for customer service, product discovery and sales. Why Mobile Messengers are so important Using a mobile first channel such as Facebook Messenger is truly a completely new way of interacting with customers. In a time, when more than 65% of the US smartphone users are downloading an average of 0 (zero!) apps per month, existing applications will become more important. People are downloading fewer apps and bots within messengers…

As an online shop owner and eCommerce merchant you know the importance of customer care, because only a happy customer is a returning customer. In fact, focusing on customer service is one of the secrets behind amazon.com's huge success: Instead of arguing over returning policies with their customers, amazon.com replaces in most cases the article without further hassle and offer an automatic refund. In the 2013 Foresee Experience Index report, amazon.com was named as the #1 company to offer a great online customer experience. Furthermore, the study found out that satisfied customers: 75% more likely to prefer…