Insights

As an avid reader of oratio Insights, you probably know by now that mobile messengers rank among the most popular apps on peoples' phones. WhatsApp, Facebook Messenger, Viber and Co. are are already attracting billions of users on at least a monthly basis who might spend an average of up to 60 minutes within one particular messaging app. Messengers on the rise These thriving numbers shouldn't come as a big surprise though. Simply by observing your surroundings it becomes evident that the majority of people you are in touch with own a smartphone and with it also at least one…

We updated the numbers from our previous article from Q2 2016. Some numbers haven't changed since some networks are very reserverd with giving out new numbers. Anyway we are trying to get the most accurate numbers from the web. Messenger is the second messenger to hit the mark of 1 billion monthly active users. This is in fact a positive indicator for messengers in general, as we can see that the overall usage of messengers is rising worldwide. Viber announced Pubic Accounts and joined platforms like Messenger, WeChat, Telegram, Kik and others in the Bots space. WhatsApp Info: WhatsApp is…

Are chatbots just a 'hype' that will soon be forgotten? Have we hit the peak in chatbot popularity? Which markets do they have the most potential to flourish? These are the questions on the minds of those interested in the new found momentum of chatbots, but realistically no one can answer them for sure. We cannot predict the future, but the results from a survey we carried out can gauge the predictions of those closest to the subject. Who participated in the survey? The majority of respondents of the survey build bots and make money from them (62%), the other…

We updated the numbers from our previous article from Q1 2016. Some numbers haven't changed since some networks are very reserverd with giving out new numbers. Anyway we are trying to get the most accurate numbers from the web. WhatsApp is the first messenger to hit the mark of 1 billion monthly active users. This is in fact a positive indicator for messengers in general, as we can see that the overall usage of messengers is rising worldwide. WhatsApp Info: WhatsApp, bought be Facebook in 2014, is still the most popular messenger worldwide. Website: whatsapp.com Monthly active users: 1+…

You already know that bots are one of the hottest topics since mobile apps. That’s already clear. With major announcements from Google, Facebook, Microsoft, and Amazon, the bot craze has grown dramatically over just a few months. But one question that is being discussed in boardrooms, amongst makers in Slack channels and in Facebook groups around the web is this… How will these things make money? Well, that’s exactly what I’m going to dive into with today’s blog post. Because over the last couple months, the team and I have been up to something that leverages…

I was going through a lot of approved bots for Messenger Platform recently. There are several things that I wanted to highlight. Onboarding There are two must have features: greeting text and null-state CTA. Every good bot should have them. The message that you send on the button click should provide an explanation of what your bot does and give some clear options (ideally via buttons). Value Value. Bots have very limited UI by nature. Trying to stuff a single bot with a lot of things doesn't work well. A good bot focuses on a single utility function, clear value…

Mobile optimized sites aren't enough Many retailers are still transacting sales through mobile optimized sites. These sites aren’t user friendly- making a purchase will usually require the customer to sign in or enter their payment details manually. With the quick rise of other eCommerce technologies and this lack of ease for the customer, only having a mobile optimized site will leave your online sales struggling. Customers only use a small selection of apps regularly Plenty of eCommerce specific apps have arisen on the market over the past few years. Some businesses felt it was crucial to build a platform…

Yesterday Facebook released its new Messenger Platform at the F8 conference in Fort Mason, San Francisco. A lot of new cool stuff is coming, but some of the features are already known from other messenger networks. We looked into new features of Messenger and compared them to similar features of Telegram, Kik and LINE. Introducing Messenger (QR) Codes A few days before the F8 David Marcus, Head of Messenger, already announced the new Messenger QR codes and the new m.me/3x14159265 URLs which will be available for people and businesses. This enables people to quickly start a new conversation…

We updated the numbers from our previous article from Q4 2015 which some surprising news. WhatsApp is the first messenger to hit the mark of 1 billion monthly active users. This is in fact a positive indicator for messengers in general, as we can see that the overall usage of messengers is rising worldwide. Telegram als hit an important benchmark: 100 million monthly active users. This too is a strong indicator for the rise of mobile messaging and it's benefits not only of sending and receiving messages, but also of third party integrations, chat bots and – of course – gifs. WhatsApp…